Officially named '53rd at Third', the Lipstick Building received it's fun nickname due to its elliptical structure and red colored granite, similar to a tube of lipstick. The developer, Gerald D. Hines asked for a building that would stand out in, what was at the time, an undesirable neighborhood and attract high-rent tenants. It's elliptical shape not only differentiates it from its surroundings, but also means that every office on the perimeter of the building is a 'corner office', which is one of the most coveted spots in any office and often occupied by only the highest positions in a company's hierarchy.